Joseph McDonnell, C.E.O.
With over 26 years of experience as a successful business entrepreneur, inventor and spokesperson on TV shopping networks, Joe truly understands what it takes to successfully introduce a product to the retail market. It started with his invention of the first of its kind carbon monoxide detector followed by an online security protocol still being used by most banks, Sprint & AMEX. In 1999 he launched the Rejuvenate cleaning product line on QVC which remains the #1 cleaning product today. Recent brand successes include Air Innovations, Pursfection, Pietra Italia, Smart Stop and Fast Brite.