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Joseph McDonnell, C.E.O.

With over 26 years of experience as a successful business entrepreneur,  inventor and spokesperson on TV shopping networks, Joe truly understands what it takes to successfully introduce a product to the retail market.  It started with his invention of the first of its kind carbon monoxide detector followed by an online security protocol still being used by most banks, Sprint & AMEX.  In 1999 he launched the Rejuvenate cleaning product line on QVC which remains the #1 cleaning product today. Recent brand successes include Air Innovations, Pursfection, Pietra Italia, Smart Stop and Fast Brite.

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Our Video Showcase

Clean Mist Digital Ultrasonic - Joe Oct 4, 2012, QVC
Pursfection - Meghan Murray Oct 21, 2012, QVC
Digital Humidifier - Scott Dec 15 2012, QVC

Feature Products

The Rejuvenate® line includes effective,
simple to use restoration
solutions for the entire home.
ultrasonic humidifier The Rejuvenate® line includes effective, simple to use restoration solutions for the entire home.
Millions of bottles sold! Rejuvenate® is a Nationally Advertised Best Seller! Rejuvenate® is available at Home Depot. Rejuvenate® - Make it new again!
Pursfection Interchangeable Purse Organizer
ultrasonic humidifier with antibacterial filter Pursfection Interchangeable Purse Organizer
Features expandable bottom zippers, designed to fit a variety of purse sizes and 9 compartments to keep your busy life organized. There is a large open space in the middle great for your wallet or make-up case, 5 smaller compartments to organize your keys or mp3 player and 2 large zipped pockets to keep your loose change or valuables from falling out. The organizer also has 2 larger pockets on the outside and a phone pocket. Now you'll never have to worry again about the hassle of changing purses or keeping your current purse organized, with the Pursfection™ you can do both in style! On-Air-Video
Pietra Italia - Limited Edition,
Hand-made Italian Stoneware
ultrasonic humidifier Pietra Italia - Limited Edition Stoneware Imported Directly From Italy - Hand Crafted
Part of the old-world charm of Pietra Italia is that each piece is a unique work of art, lovingly hand-crafted in Italy. Pietra Italia ceramics are individuallyhandmade, hand painted and signed by the artist. The nature of artisan crafted works like Pietra Italia means that no two pieces will ever be identical. Unlike factory produced stoneware; shape, color, size and brush strokes will vary slightly from piece to piece, making each set truly one of a kind.
Air Innovations
ultrasonic humidifier Air Innovations
Air Innovations manufactures the most technologically advanced home air quality products on the market. Humidifiers for home office and travel are available in a variety of styles and shapes with advanced functionality and materials that resist bacteria growth. Air Innovations air purifiers are also available in sizes that range from small plug in air ionizers to the table top HEPA models that filter 99% of pathogens and pollutants out of the air you breathe.
Pedisonic
ultrasonic humidifier Pedisonic 2-in-1 Pedicure & Manicure System
A full professional pedicure and manicure system in the palm of your hand! This revolutionary appliance smoothes away calluses and removes dry skin on your feet. The buffing heads are made of crystal sand that is strong enough to remove dead layers of skin yet gentle enough to file your nails.